APPAREL/FOOTWEAR • USA • SHOPIFY

Apolla Integrates Shoppable Videos To Change the World Of What People Wear On Their Feet


+32K
Videos Watched
+1,118h
Time Spent on Site
10.88%
Conversion Rate

Apolla is an all-female-owned company built from the ground up to change the world of what people wear on their feet. The USA startup company has developed an incredible following in the industry of some of the toughest athletes in the world... dancers.

The brand is driven by a mission to help empower those that need a hand or a (foot) to reach their goals.

Spending years developing the perfect, sustainable socks, Apolla needed one game-changing tool to show the actual value of their products in action - shoppable videos.

Incredible company, high-touch, white-glove help and service.

I cannot say enough good things about them! It has been a wonderful addition to our website!

Kaycee Cope Jones, Co-Founder & COO APOLLA

How VideoWise helped Apolla influence customers with the power of social proof

The old saying “show, don’t tell” fits perfectly in Apolla’s marketing strategy, considering that their socks’ functionality deserved to be seen in action.

Indeed, to stand out from the crowd, Apolla’s team relied on one of the most helpful tools to promote their brand: user-generated content (UGC).

Top dancers and choreographers have become the brand’s advocates, sharing their authentic experiences with the patented compression socks on their Youtube channels.

Apolla decided to find a way to highlight the UGC from their most avid supporters, and the best approach was to display it directly on their website to build a more genuine relationship with their customer base.

As a brand whose mission is to provide the next level of comfort for their customers, they only needed to implement the next level of shopping experience in their store.

VideoWise took the lead and became the go-to solution that helped Apolla automatically source all their valuable content and place it on their product pages to illustrate the value and to impact their customers’ purchasing decisions.

Apolla and VideoWise have a common goal - to always reach the next level of their journey. Joining forces together was the perfect formula for driving conversions.

Apolla & VideoWise

 

Performance

+$100K
Driven revenue in just one month
412X
ROI
10.88%
Conversion rate

Benefits

Video Shopping

We live in times when we can’t ignore the benefits of video shopping.

Take that a step further, and Apolla started to capitalize on the growing trend of UGC with the help of VideoWise by making videos of the community using their products, shoppable.

The benefit of converting Apolla’s UGC into shoppable video is clear and compelling: customers trust more UGC than branded content because they prefer unbiased and genuine opinions from people who have experienced the brand. At the same time, offering them the chance to purchase their favorite socks while watching the video without interruption firmly impacts the shoppers’ checkout experience.

Making VideoWise the focal point of their shopping experience strategy, the brand enjoyed a surge in their engagement rate and conversion rate.

Now, clients interested in discovering more about Apolla’s unique socks are welcomed on the product pages by a gallery of authentic user-generated videos.

In their approach, using testimonials of some of the toughest athletes in the world and turning them into shoppable videos has led Apolla to bring their promises into perspective and successfully convert more customers.

Find & Sort UGC

Apolla already had a myriad of Youtube user-generated content at their fingertips.

Videowise put their excellent feature at work and started to scrape Youtube for the best videos that mentioned Apolla’s products and automatically sorted them with their products listed on their Shopify store.

Relying on the power of an automated tool to search for UGC, Apolla managed to identify groups that could serve as potential customers. Athletes, doctors, hikers, or people who are simply looking for quality socks shared their testimonials online.

VideoWise took care of finding and sorting videos for Apolla without them having to track the content manually.

Advanced Analytics

Packed with advanced analytics and reports, VideoWise made it simple for Apolla to understand their customers’ behavior better and translate those behaviors into better results.

The advanced reports helped the brand track the entire shopping journey of their customers and observe different behavioral patterns to craft the proper messaging and user experience.

Making the best of the advanced metrics like added session time, conversion rate, engagement rate, influenced orders, ROI, and more, Apolla can now unlock the full potential of shoppable videos and build an in-depth understanding of their market.

 

Why should you install VideoWise on your Shopify store?

Using a video marketing automation tool for your Shopify store has been proven to improve SEO through an average of 2,000 hours of additional session time every 30-days, and boost conversion rates by as high as +18%. VideoWise has the most advanced  video marketing tools for the Shopify ecosystem.

With video marketing providing one of the highest ROI and highest converting media types, it will only see more adoption as time passes. VideoWise allows entrepreneurs of any scale to create a better shopping experience with video. Here are the features that make VideoWise stand out.

Add Videos That Sell - YouTube, Instagram, TikTok, Vimeo, Or Upload.

  • Video Shopping - Turn any video into a shoppable video to boost sales. Fully customizable, swipe-up mobile experience videos that sell.
  • Bulk video embedding - Embed videos on thousands of product pages with automated product-video matching. No code, save hundreds of hours!
  • Find & use relevant UGC from YouTube - Use A.I. to scrape YouTube for positive videos that mention your brand or products and embed them on your site.
  • Powerful video analytics - Track shopper engagement, video performance, video a/b testing, conversions & ROI.

Have More Questions?

See how VideoWise can sell more with video on your store. Put your video content to work today!

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