Artsabers generates +$1.1M at up to +25% conversion rate with shoppable videos

Artsabers is a global brand created by a passionate Star Wars fan who lived the fantasy for a long time. After spending many years as part of the fandom, the founder decided that nothing says Star Wars more than the iconic Lightsaber.

As longtime collectors of sabers and forever fans of the epic franchise, the Artsabers team is on a journey to provide an excellent saber-purchasing experience to Star Wars fans everywhere.

Their online store welcomes you into the Universe of Star Wars, where they boast a high-quality lightsaber collection perfect for both beginners and enthusiastic collectors.

The force that joined the galactic experience was the marketing strategy of video shopping, which proved to be a fantastic conversion booster.

When you discover the Artsabers’ collection, you instantly experience the sense of wonder that takes you on an authentic Star Wars journey. The lightsabers are considered more than products by the fan base. Therefore, exposing their high-quality designs and functionality on their website through a simple image wasn't compelling enough anymore to engage with the audience.

What Artsabers needed was an immersive way to show how their products look and feel, while at the same time offering their shoppers a seamless video shopping experience - a steady path to purchase, that doesn’t distract the customer from enjoying the storytelling process.

Their longtime mission to provide an exemplary customer experience to their fans came to fruition once they adopted shoppable videos. Videowise has been used to build a stronger relationship between the brand and its consumers, by clearly showcasing product information in an immersive, compelling way.  

The video shopping experience was a game-changer for Artsabers' marketing strategy. Once they started to count on Videowise’s performance, their fans started to enjoy the best of both worlds - learning everything about their favourite sci-fi weapons, while also selecting and purchasing the products directly from the video player with a 1-click checkout experience. 

Making shoppable videos the Jedi of their Shopify store, the Artsabers have seen a boost in conversions reaching up to €1.1M in video sales. 

Having kicked off in November 2021, the video shopping experience had an immediate impact: compared to the previous period, video sales rose to over 1M in added revenue, and the engagement rate got up to 28%, with an average watch time per shopper of 3m 33s.