Find & Sort UGC
Empowered by Ashley was able to automatically find and sort positive video content from YouTube about their mission for a good cause. VideoWise pulled the best videos about their products from YouTube and automatically sorted them with their products as listed on their Shopify store.
Using an automated tool to search for UGC helped the company to segment the market better and focus on groups who haven't been marked as potential customers before. The handicapped and elderly, as an example, quickly adapted the tool as an alarm for falls, and these users shared their testimonials online as well. The marketers of Ashley didn't need to manually search for these segments and videos, as VideoWise did the finding and sorting for them.
What’s becoming even more apparent is the power of shoppable videos, enabling the audience to tap and purchase products instantly through video.
VideoWise has brought this experience straight to Empowered by Ashley store. This allows shoppers to purchase their safety accessories directly through video while enjoying the interactive presentation of the product and its usability.
This especially comes in handy in stores where the blog posts drive the majority of the traffic. Ashley's blog is a prime example of the combination of valuable content and product placement without making the advertisement pushy or bothersome. By adding a single video carousel to the posts the visitors could learn more about the product and make a purchase without even leaving the article, making the process more streamlined.
Getting a better understanding of the products has also led to a great lift in conversion rate.
VideoWise is packed with a suite of advanced analytics and reports that support merchants like Empowered by Ashley at every step of the way. It is important for every merchant on Shopify to analyze and understand the impact of videos in each stage of the shopper’s journey. Stats like added session time, conversion rate increases, videos watched, engagement rate, influenced orders, ROI, and much more are all metrics that help the merchant to evaluate customer traffic and drive sales opportunities.
Why should you install VideoWise on your Shopify store?
Using a video marketing automation tool for your Shopify store has been proven to improve SEO through an average of 2,000 hours of additional session time every 30-days, and boost conversion rates by as high as +18%. VideoWise has the most advanced suite of video marketing tools for the Shopify ecosystem.
With video marketing providing one of the highest ROI and highest converting media types, it will only see more adoption as time passes. VideoWise allows entrepreneurs of any scale to create a better shopping experience with video. Here are the features that make VideoWise stand out.
Add Videos That Sell - YouTube, Instagram, TikTok, Vimeo, Or Upload.
- Video Shopping - Turn any video into a shoppable video to boost sales. Fully customizable, swipe-up mobile experience videos that sell.
- Bulk video embedding - Embed videos on thousands of product pages with automated product-video matching. No code, save hundreds of hours!
- Find & use relevant UGC from YouTube - Use A.I. to scrape YouTube for positive videos that mention your brand or products and embed them on your site.
- Powerful video analytics - Track shopper engagement, video performance, video a/b testing, conversions & ROI.