Shoppable videos at an 18% conversion rate
Shoppable video is actually a feature that was released after Headphone Zone had already started working with VideoWise. Nonetheless, the feature has had an impressive impact on their bottom line, as they can seamlessly integrate the checkout experience with their newly acquired video content.
VideoWise tracked all of the purchases made after/during the product videos and it was no surprise when we saw that if shoppers that watched the product videos converted at a 12% average conversion rate over a period of 6 months.
Shoppers watched 5 minutes of video on average
Conversion rate wasn't the only metric that VideoWise helped grow -- the engagement of the product pages was uplifted as well. The session time on product pages with videos has been increased by 5 times, shoppers watching videos on average of 6 minutes/shopper.
In total, VideoWise managed to help HeadphoneZone add over 6,000 hours of video over the summer of 2021... Yes, you read that right, that's over 6,000 hours of added time on site. Or, to put it in perspective, that's over 250 days of added time that shoppers spent more on the product pages.
Why should you install VideoWise on your Shopify store?
Using a video marketing automation tool for your Shopify store has been proven to improve SEO by adding, on average, 2,000 hours of additional session time every 30 days. Furthermore, video marketing has also been shown to boost conversion rates by as high as +18%.
If you are looking for a video marketing automation solution for your e-commerce business, do consider VideoWise, as it has the most advanced suite of video marketing tools for the Shopify ecosystem.
As video marketing is one of the highest ROI and highest converting media types, it will only see more adoption as time passes. VideoWise allows entrepreneurs of any scale to create a better shopping experience with video. Here are the features that make VideoWise stand out:
Add Videos That Sell - YouTube, Instagram, TikTok, Vimeo, Or Upload.
- Video Shopping - Turn any video into a shoppable video to boost sales. Fully customizable, swipe-up mobile experience videos that sell.
- Bulk video embedding - Embed videos on thousands of product pages with automated product-video matching. No code, save hundreds of hours!
- Find & use relevant UGC from YouTube - Use A.I. to scrape YouTube for positive videos that mention your brand or products and embed them on your site.
- Powerful video analytics - Track shopper engagement, video performance, video a/b testing, conversions & ROI.