GADGETS • UNITED STATES • SHOPIFY

How CAMSKNS Uses TikTok for Generating Business in eCommerce


+46k
Videos Watched
19%
Engagement Rate
36.42X
ROI

CAMSKNS helps photographers and videographers stand out in the crowd by offering them a  large selection of unique camera customization kits for almost any camera. With VideoWise, they found an efficient way to use TikTok for business and add thousands of videos watched, boost their engagement rate, and increase their ROI -- all easily and quickly.

Colin Dougherty, the Founder of CAMSKNS, was tired of trying to make his photography catch everyone's attention while his camera blended in. As such, he created CAMSKNS because he felt the need to be different -- and he understood very well that many other photographers want the object of their livelihoods (their cameras) to be just as unique as they and their photography styles are.

TikTok for business

VideoWise is pretty incredible. It has increased our conversion rate and the average time on our website.

Colin Dougherty, Founder of  CAMSKNS

How VideoWise Helped CAMSKNS

Efficiently Use TikTok for Business

Visual products like the custom camera skins made by CAMSKNS are often more difficult to sell online because you are limited in terms of how you can communicate the product's unique features to the customer.

Shoppers search for clarity on both how to use products, and how they will look once their purchases are delivered. While a simple product page can show what the before and after of a CAMSKNS makeover might look like, nothing beats video when it comes to showcasing this type of product.

From creative how-to's (that help visitors understand how easy these skins can be applied to a camera) to show off the wide variety of styles in unique and attractive ways, video marketing has made a tremendous difference in how CAMSKNS engages customers.

 

 

mobile-video

I cannot say enough good things about VideoWise and its ability to educate customers through video.

Colin Dougherty, Founder of  CAMSKNS

Performance

19%
Engagement Rate
+46K
Videos Watched
36.42X
Influenced ROI

Benefits

Video Shopping

Using VideoWise has enabled CAMSKNS to turn their Shopify store into an attractive video shopping platform. With VideoWise’s customizable video player, customers can now see the product in action, and make purchases directly in the video player. This has led to a massive increase in conversion rates.

Import TikTok videos

VideoWise’s integration with TikTok has allowed CAMSKNS to pull their high-performing TikTok content, and display it directly on their product pages. Because the videos pulled on the product pages behave just like the traditional TikTok player, customers can now experience video in the vertical swipe-up style they are familiar with.

Data-driven decisions

With VideoWise’s advanced reports dashboard, CAMSKNS can now track the impact every video has on their customers’ buying journey. Stats like the engagement rate, added session time, conversion rate, and ROI help CAMSKNS to ensure their business is growing and succeeding.

Why should you install VideoWise on your Shopify store?

Using a video marketing automation tool for your Shopify store has been proven to improve SEO through an average of 2,000 hours of additional session time every 30-days, and boost conversion rates by as high as +18%. VideoWise has the most advanced suite of video marketing tools for the Shopify ecosystem.

With video marketing being one of the highest ROI and highest converting media types, it will only see more adoption as time passes. VideoWise allows entrepreneurs of any scale to create a better shopping experience with video. Here are the features that make VideoWise stand out.

Add Videos That Sell - YouTube, Instagram, TikTok, Vimeo, Or Upload.

  • Video Shopping - Turn any video into a shoppable video to boost sales. Fully customizable, swipe-up mobile experience videos that sell.
  • Bulk video embedding - Embed videos on thousands of product pages with automated product-video matching. No code, save hundreds of hours!
  • Find & use relevant UGC from YouTube - Use A.I. to scrape YouTube for positive videos that mention your brand or products and embed them on your site.
  • Powerful video analytics - Track shopper engagement, video performance, video a/b testing, conversions & ROI.

Have More Questions?

See how VideoWise can sell more with video on your store. Put your video content to work today!

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