How UGC Marketing Helped Faces Canada Stand Out From the Competition

Videos Watched
Influenced orders
Conversion Rate

Faces Canada is a globally acclaimed cosmetics brand, available at attractive price points, offering a comprehensive range of products that can capture any look or style, from casual chic to go-getter glamorous and everything in between. Here's how User Generated Content (UGC) marketing helped them stand out in a competitive market.

They entered the Indian market in 2009, fast becoming a local favorite. Their unique innovations and formulations combine international cosmetic technology with specific needs of Indian skin tones to bring truly world-class cosmetics to every Indian dressing table.

Faces Canada has over 2 million happy customers across the globe.


Why VideoWise for User Generated Content Marketing

The cosmetics industry is one of the most competitive industries out there, and with the growing success of online brands, and influencer content in the space, it was clear that they needed to stand apart.

Influencers in the cosmetics industry love making video content about the products they try and enjoy. VideoWise supported Faces Canada in taking advantage of all this content, and display it on their product pages where it is most likely to influence shoppers to purchase.

Faces Canada, already had a lot of content being shared about their products on YouTube, because cosmetics are a common product type for YouTube influencers to review. This made it easy for VideoWise to automatically source content for them, and after setup, they almost immediately started seeing results.

VideoWise has saved a lot of time for our business. The team is highly responsive, helping you solve any issues that may arise (not too many so far). Improving conversion rate has never been easier. I recommend it to all Shopify merchants! 

Simi Sundararajan - Faces Canada 


Videos watched between May 2021 and Dec 2021
Video influenced orders
Added Time on Site


Video Shopping

VideoWise has enabled Faces Canada to sell its products directly through video. Shoppers naturally engage with videos to get a better understanding of the product, and now they can make a purchase with one-touch directly while watching the video. This has led to massive conversion increases.

Automatically Find UGC

VideoWise automatically scrapes YouTube for positive videos about products on your Shopify store. So for Faces Canada, this meant they could quickly and easily locate high-traffic UGC about their brand online, and instantly implement it on their store pages.

Advanced Analytics

VideoWise features a robust dashboard of analytics that helps Faces Canada to understand its buyers' journey with more precision and clarity than ever. Having a clear picture of what is impacting engagement, SEO, and conversions is extremely valuable for their continued growth.

Why should you install VideoWise on your Shopify store?

Using a video marketing automation tool for your Shopify store has been proven to improve SEO through an average of 2,000 hours of additional session time every 30-days, and boost conversion rates by as high as +18%. VideoWise has the most advanced suite of video marketing tools for the Shopify ecosystem.

With video marketing providing one of the highest ROI and highest converting media types, it will only see more adoption as time passes. VideoWise allows entrepreneurs of any scale to create a better shopping experience with video. Here are the features that make VideoWise stand out.

Add Videos That Sell - YouTube, Instagram, TikTok, Vimeo, Or Upload.

  • Video Shopping - Turn any video into a shoppable video to boost sales. Fully customizable, swipe-up mobile experience videos that sell.
  • Bulk video embedding - Embed videos on thousands of product pages with automated product-video matching. No code, save hundreds of hours!
  • Find & use relevant UGC from YouTube - Use A.I. to scrape YouTube for positive videos that mention your brand or products and embed them on your site.
  • Powerful video analytics - Track shopper engagement, video performance, video a/b testing, conversions & ROI.

See VideoWise In Action

See how VideoWise can sell more with video on your store. Put your video content to work today!

Desktop Image Updated
Small Desk Image Updated
Tabs Image
mobile updated