Privacy Policy

1.1 Personal Identifiable Information (PII)

We collect PII only when necessary for the proper functioning of Videowise, including through:

• Embedded Videowise widgets
• Live shopping sessions - Videowise-hosted applications
• User authentication and account access
• Customer-defined data fields configured in the platform

Types of PII we may collect include:

• Email addresses
• Phone numbers (e.g., for two-factor authentication)
• Profile or registration details explicitly provided by users
• Any custom fields configured by customers

IP Address Processing (Clarification)

Videowise does not store IP addresses for identification, profiling, or analytics. However, IP addresses may be processed temporarily by infrastructure systems (e.g., AWS, Cloudflare) strictly for:

• routing internet traffic 
• maintaining security
• fraud detection
• preventing misuse of the Services

We do not associate IP addresses with individual user profiles.

1.2 Non-PII / Anonymous Data

We collect anonymous data exclusively for monitoring, debugging, analytics, and performance optimization, including:

• Browser type
• Device type
• Video interaction metrics (views, engagement, clicks)
• Performance and load-time logs
• Error logs

This information cannot be used to identify individuals.

1.3 Cookies and Similar Technologies

Videowise uses cookies and similar technologies only when required to operate, deliver, and secure the Services.

Cookies support:

• Maintaining secure user sessions 
• Authenticating dashboard users
• Operating video widgets and live shopping features
• Fraud detection
• Debugging and performance monitoring

1.3.1 Strictly Necessary Cookies

These cookies are essential for authentication, security, access control, and core widget and live shopping functionality. They cannot be disabled without impairing the Services.

1.3.2 Functional Cookies

Functional cookies support improved usability and interactive features within the Services.

1.3.3 No Advertising or Behavioral Tracking Cookies

Videowise does not use advertising cookies, retargeting cookies, or behavioral tracking cookies.

1.3.4 Customer-Controlled Cookies

Customer websites embedding Videowise technology may place their own cookies. Customers are solely responsible for obtaining valid cookie consent and managing their own cookie disclosures.

1.3.5 Cookie Management

Users may disable cookies through their browser settings. Disabling essential cookies may limit login capability, widget functionality, live shopping performance, and overall service stability. Videowise is not responsible for issues caused by disabling required cookies.

2.1 Legal Basis for Processing (GDPR – Article 6)

We rely on the following legal bases for processing personal data:

• Contractual necessity: providing the platform and delivering customer-requested features
• Legitimate interest: ensuring security, preventing fraud, improving performance, and maintaining service reliability
• Legal obligation: complying with applicable laws, regulations, and lawful requests
• Consent: only when customers deliberately collect optional user data via custom Videowise fields (customer responsibility)

3.1 Trusted Service Providers

We may share limited personal or system data with trusted service providers strictly as necessary to operate the Services. These providers may include infrastructure hosting, email delivery, messaging services, analytics platforms, and customer relationship management tools. Providers process data only to deliver their contracted services.

3.2 Customer-Initiated Third-Party Integrations

Customers may connect Videowise to third-party platforms at their discretion. Any data shared through such integrations is initiated and controlled by the customer, who remains responsible as the Data Controller. Videowise is not responsible for third-party practices.

3.3 Internal Access

Data may be accessed by authorized Videowise employees or affiliated entities of Reeview, Inc. only when required to operate, support, or improve the Services.

3.4 Legal Requirements

We may disclose information when required to comply with applicable law, regulation, legal process, or to protect the rights, security, and integrity of Videowise.

Customers may export personal data through the Videowise dashboard, subject to user permissions. Customers are responsible for managing access rights, securing exported data, and preventing unauthorized distribution. Videowise is not responsible for exported data once it leaves our systems.

Personal data is retained for the duration of an active subscription and deleted within 30 days after account cancellation unless retention is required by law. Anonymous logs are retained for up to six months, or longer when necessary for security, debugging, or compliance purposes.

Videowise implements industry-standard security measures, including encryption in transit and at rest, strict access controls, multi-factor authentication, continuous monitoring, and regular security testing. Customers are responsible for safeguarding their account credentials.

Where personal data is transferred internationally, Videowise relies on appropriate safeguards such as Standard Contractual Clauses and applies additional technical and organizational protections. Data may be processed in the United States or other jurisdictions where Videowise or its service providers operate.

Customers are responsible for obtaining lawful consent from end users where required, maintaining their own privacy and cookie policies, configuring integrations responsibly, restricting internal access appropriately, and ensuring a lawful basis for processing personal data.

Videowise does not knowingly collect personal data from children under the age of 13 or the applicable age of digital consent. Customers are responsible for ensuring age-appropriate compliance on their own websites.

In the event of a personal data breach, Videowise will notify affected customers without undue delay and within 72 hours where legally required. Customers are responsible for notifying their own end users when applicable.

To the maximum extent permitted by law, Videowise is not liable for indirect, incidental, special, or consequential damages, third-party service practices, or customer misuse of exported or integrated data.

We may update this Privacy Policy periodically. Material changes will be communicated through the platform or by email.

For privacy-related questions or data rights requests, contact:

support@videowise.com or using our Whistleblowing Form.

Individuals may request access to, correction of, deletion of, or restriction on processing of their personal data, as well as data portability or objection to processing, in accordance with applicable laws.

Requests may be submitted to support@videowise.com.

For California residents, Reeview, Inc. (DBA Videowise) does not sell or share personal information as defined by CCPA/CPRA. Consumers may request access to or deletion of their personal data by contacting support@videowise.com.

Videowise does not use automated decision-making that produces legal or similarly significant effects on individuals.